14 global brands combining fashion and sustainable development


Juan de La Paz, Bolivia

Juan de La Paz was founded in 2009 by designers Juan Carlos Pereira and Andrés Jordan, who collaborate with indigenous artisans from Bolivia and Peru to create their vibrant creations. “We learn from the ancestral knowledge of these communities to take care of Mother Earth when making fashion,” explains Pereira. The clothes, most of which feature the brand’s signature fringes, are handcrafted from recycled or donated clothing and discarded textiles (the line is also made to order and practices zero waste). Being Bolivian, say the two designers, makes sustainability both essential and obvious. “The Latin American continent has an incredible cultural heritage, and it is characterized by an enormous textile wealth,” says Jordan. “And truly contemporary Latin American design revalorizes, searches for alternative materials, collaborates with indigenous communities and values ​​craftsmanship. “-THAT

Vitelli, Italy

Vitelli’s production is entirely made up of waste from the hosiery industry, much of which goes to landfills, which is then processed into traditional knits by machine or needle to create the exclusive felted material of the hosiery. label – nicknamed Doomboh – which is made into handcrafted, raw, and tactile pieces. “The workshop inside my studio is called Organic Knitting Theater,” says Mauro Simionato, founder and creative director of Vitelli. “Every day we get together in the studio and create, in a weird way in unison.” His main source of inspiration: the “music-driven, post-hippie” Italian counter-culture movement that formed around the Cosmic Club on the Adriatic Riviera in the late 1970s and early 1980s. Vitelli took this local scene “as a model of how to participate in – and perhaps inspire – the current global cosmic scene.” – LBP

In this story: hair, Shiori Takahashi; makeup, Lynsey Alexander.



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