November 2021

Lighthouse Audit Information View

How To Do a Lighthouse Audit on Your Website

Google considers website user experience, which we now call UX, as critically important. Google says they aim to “make the web more delightful.” This sentiment makes sense for all of us who use the web, and especially to Google’s business model. Consequently, Google invests considerable resources in creating a better web. One way they improve […]

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Software-As-A-Service SaaS Content Marketing FEATURE IMAGE

SaaS Content Marketing in 8 Easy Steps

Content marketing for SaaS (Software-as-a-Service) can be challenging. However, you can still get great results with the right approach. You’ll need thoughtful planning to spell out simple steps that you and your team can follow. In this post, I will show you eight easy steps that you can use to improve your own SaaS content

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How to Evaluate and Improve Customer Acquisition Costs For Maximum ROI [INFOGRAPHIC]

How to Evaluate and Improve Customer Acquisition Costs For Maximum ROI [INFOGRAPHIC]

Customer acquisition cost (CAC) is a term that has increased in popularity with the rise of more targeted advertising and marketing campaigns that companies can easily track. Determining your customer acquisition cost can help you understand if you’re spending more money to obtain clients than you should be. Customer Acquisition Cost Formula The CAC formula

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How Headless Ecommerce Impacts Logistics

How Headless Ecommerce Impacts Logistics

Headless ecommerce is a growing trend in ecomm information architecture. It is important enough that anyone involved with ecommerce logistics management, operations, or IT should carefully monitor it. Difference Between Traditional and Headless Ecommerce A traditional ecommerce website has a back end tightly connected to the front end. If you make changes to the front

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Law Firm SEO: Transparent and Safe SEO for Lawyers

A recent study found that over 443,000 law firms are operating in the United States in 2021. If you own a law firm, the main thing you need to do to make it successful is to find a larger audience. While there are a number of things you can do to find more clients, none

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How to Get Better Cost Management Using SEO

How to Promote Better Cost Management with SEO

Digital marketing is very important for businesses in modern times. It is an investment that allows businesses to keep in touch with their audiences from all around the globe. Digital Marketing also helps businesses maintain brand visibility and engagement. But it won’t be cheap if you really want to show ROI. This poses a challenge

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Visual Marketing: How to Sell Better Using Perfect Photography

Visual Marketing: How to Sell Better Using Perfect Photography

Over the years, visual marketing has become an integral part of successfully running a business. Photography is an essential element in visual marketing. Why? Because it provides an opportunity for business owners to inform the public about their products effectively. Photography also contains nearly every detail of products, processes, and services. Because of this, itis

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How to use Core Web Vitals to get your website in order feature image

How to Use Core Web Vitals to Get Your Website In Order

For years now, Google has provided a range of tools and reporting / analytics platforms to help us measure the performance of our websites. They’ve also continually updated the factors that play into their search algorithms. In 2010, for example, they announced that they will be taking into account the site speed for its official

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