April 2022

How to Boost Engagement Using Interactive vs Static Content

How to Boost Engagement Using Interactive vs Static Content

According to recent research, “71% of small-to-mid-sized businesses use social media to market themselves, and of those who do so, 52% post at least daily.” With this many businesses using social media, there’s no shortage of content on these platforms. And that means there’s fierce competition for your target audience’s eyes and engagement. As such, […]

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How an Efficient and SEO Friendly Website Structure Can Boost Rankings

How an Efficient and SEO Friendly Website Structure Can Boost Rankings

SEO stands for search engine optimization. It means making your site more visible via high ranking on search results pages (SERPs). Marketers and entrepreneurs strive for their websites to rank high on Google, because the website will then be more in front of more potential clients. You can get more sales or extend your audience

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Combine SEO and SEM to own the Google SERPs

How to Combine SEO and SEM to Own The Google SERPs

If are serious about your online presence, you must pay attention to your positioning in the Search Engine Results Pages (SERPs). Organic searches are likely to bring in the largest volume of new visitors. And it’s also the most likely traffic source to drive a healthy number of conversions. Unfortunately, you have to be patient

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Example of Google Featured Snippets

How to Optimize Your Content for Google Featured Snippets

When online, people want good information, and they want to find it it fast. And it’s crucial that Google serve up relevant results on the first attempt if at all possible, if they want to keep users coming back. Google has multiple approaches to indicating relevance, not the least of which being the natural listings.

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