Antonio Berardi designs new affordable luxury brand TWOBC – WWD
MILAN – After years of developing his own line, British Italian designer Antonio Berardi has taken on a new challenge.
While temporarily suspending its luxury brand, Berardi has teamed up with Italian manufacturing company TEC Srl, which produces for the world’s biggest brands, to launch a brand of women’s clothing, called TWOBC.
“It’s about super simple clothes,” Berardi said, during a meeting at the “Garage” showroom in Milan by Marina Guidi, who handles the brand’s international sales. “I wanted to create a collection of pieces that I personally love, easy to wear and easy to mix and match, within my own taste.
While his Antonio Berardi collections offered compelling ranges comprising different product categories, the designer admitted that retailers have always looked at the brand for dresses. “There are no dresses here,” said Berardi, who in the new line has created functional and chic styles ranging from trench coats and cargo pants to shirts, corset tops and mini skirts.
“After years of collaborating with a range of brands, at one point I felt the desire to launch our own brand,” said Roberto Zanetto, Founder, Owner and CEO of TEC Srl. “I thought Antonio was the right person to team up with because he has a broad international outlook, but at the same time he has a deep knowledge of Italian craftsmanship, besides being a pure talent as he is. ‘demonstrated with its collections. “
Admitting to having found inspiration for many pieces from the TWOBC Spring 2022 collection in his own wardrobe, Berardi has sprinkled the range with his design signatures, ranging from heraldic buttons, decorative maxi pockets to bold couture volumes, details trimmings, as well as its iconic accents inspired by corsetry.
“What I really like about Antonio’s aesthetic is the very personal take on femininity, which he was able to transfer into this project as well,” Zanetto said. “I think over the last few seasons in the fashion industry brands have tended to abuse street codes a little too much to the detriment of femininity, that’s something women want in their wardrobe. “
Combining military vibes, “but no longer in a restful setting,” as he put it, with sartorial elements, Berardi delivered a spring collection focused on the use of natural materials, including perforated cotton.
Primarily working a palette of solids, including olive green and white, with pops of neon, the designer also developed a vivid floral print with a Hawaiian vibe, reminiscent of the Montgomery Clift shirts in the classic movie “From Here to Eternity” .
As Zanetto explained, TWOBC is positioned in the affordable luxury market, with retail prices around 40% lower than major global brands.
“I liked the idea of experimenting with a more accessible type of fashion product,” Berardi said. “I really like to think of something very accessible, immediate and easy going, without compromising on quality and design. “
While with the first spring season TWOBC mainly targeting major boutiques in Italy and Europe, Zanetto said that starting with the fall 2022 campaign, the brand will try to penetrate the North American and Asian markets. .
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