Bosideng, Chinese specialist in down clothing
In terms of product standards for down jackets, Bosideng leads the International Down and Feather Bureau (IDFB) site in China, in addition to the secretariat of the International Organization for Standardization for garment sizing and the Codes Technical Committee. (ISO/TC133), and the National Apparel Standardization Technical Committee Secretariat Down Clothes Branch SAC/TC 219/SC1, promoting industry standardization and the development of high-quality products.
Bosideng is actively striving to take a sustainable development path that is also in line with its own brand. “Since 2021, Bosideng has implemented an ESG (environmental, social and corporate governance) management structure from three levels of decision-making, management and execution, and has integrated ESG management work into all aspects of business strategy and operations, and has excelled in product quality improvement, supply chain, employee welfare, social responsibility and other matters” , explains Gao Dekang.
In 2022, Morgan Stanley Capital International (“MSCI”) upgraded Bosideng’s ESG (Environment, Society and Governance) rating from “BB” to “BBB”, a leader in China’s textile and apparel industry. “We have set ourselves the long-term goal of increasing the proportion of environmentally friendly products by 10% to 20% every year, continuously strengthening the innovative research and development of lightweight warm jackets, and increasing the application of new eco-friendly fabrics. In 2021, 49% of raw materials are Bluesign certified and 95% of our suppliers are RDS certified,” explains Gao Dekang.
In its in-house innovation center, for example, Bosideng has already developed 100% recyclable jackets, where even the zipper can be fully recycled. Topics such as environmental protection and animal welfare, for example in the supply of down, and corporate social responsibility are also on the agenda of the Chinese brand, both in China and in the world.
„In terms of employee well-being and training, Bosideng provides employees with a competitive salary and a well-being and humanized work environment. So far, Bosideng has implemented five stock incentive plans to improve employee satisfaction. At the same time, we pay attention to employee learning and training, optimize personnel structure, integrate sustainable development into talent management, and build a talent pool for the company’s long-term development. says Gao Dekang, Founder, Chairman and CEO of Bosideng.
It is precisely these issues that move consumers and will become indispensable for the fashion and outdoor industry in the years to come. Through continuous collaboration throughout the year, Bosideng aims to enhance its open, innovative and sustainable image in the sports and fashion industry to attract more potential technology partners and jointly produce more innovations in the future.
Brand Finance, one of the world’s leading brand equity rating agencies, again ranked Bosideng 48th in the “Brand Finance Apparel 50″ in 2022”. Bosideng is also one of the fastest growing companies in the world in the fashion sector.