Bretman Rock on his collaboration with Crocs, Jibbitz and his participation in New York Fashion Week
Bretman Rock has been a Crocs ambassador since late 2020, but his obsession with the brand started as a joke.
âTo be honest, I was really turned on one day. I was high as hell, and scrolled Instagram and kept seeing Crocs ads, and then clicked and jokingly bought two pairs, âRock told NYLON. The polarizing style – loved and hated by many – is fueled by irony, so the social media star shared her new purchases with a sarcastic unboxing video.
âI pretended to have bought something expensive and I put them inside like a HermÃ¨s bag or a Prada bag, then I unpacked,â says Rock. âThe rest was history. Since then, people have found it funny that I took Crocs out of a designer name box. I just kept doing it, and I guess over time people kept tagging Crocs or kept sending my Instagram stories to Crocs. This is how I made the brand notice me. I actually wasn’t even trying, it just happened so organically. I didn’t even know I was obsessed with Crocs until I looked down and thought, âOh my God, I bought 10 pairs of these in a week. what the hell? ‘ “
Now, almost a year after starting their partnership, Rock is releasing their very first official collaboration with Crocs: a limited-edition five-piece pack from Jibbitz. âI had no inspiration apart from me, Bretman Rock. I just wanted something really extra, but also something that fits every Jibbitz, because I know everyone has so many different kinds, âhe explains. “So I wanted Jibbitz to be able to go on any Croc color.”
The collection features five designs in a brilliant holographic hue, including Rock’s âDa Baddestâ slogan, stars, a turtle – âBecause you know what, we have to save the fucking turtles. – and charms hanging from the back of a âSports Modeâ Croc. âI just wanted to make Jibbitz look like me as a person,â says Rock. Fans will have the chance to purchase the Bretman Rock x Crocs Jibbitz collaboration with a special design online on the Crocs website until October 1 at 2 p.m. ET.
Coming up, Rock talks about his early memories (and growing collection) of Crocs, attending New York Fashion Week, what he hopes to post with the brand next, and more.
What is your earliest memory of Crocs?
My first memory of Crocs should be in high school. I was on the track team, and a lot of track kids had Crocs – white people to be precise – and that’s because our coaches told us we needed shoes, we didn’t. couldn’t be in our crampons and running shoes. all day. So we all literally bought White Crocs. I feel like when I was growing up Crocs had a negative connotation I guess you could tell. People thought Crocs weren’t cute, then high school came along, and I was like, ‘Wait, why didn’t I wear them like I was in elementary school? I would have been so cute with them.
And you’ve been collecting Crocs ever since?
What really started my Crocs collection was probably because of [lockdown]. I noticed I didn’t have slippers so I literally became HAM and bought so many in one day.
How many pairs do you have now?
Honestly, I quit counting after 54. I got 54 that I bought myself and then partnered up with Crocs and it’s not stopping now. I don’t even need to buy Crocs anymore.
Do you have specific styles or colors that you really like?
I’m obviously all for their clogs, because it’s their classic, but I recently started wearing only Crocs platforms because I’m a bit shorter and the Crocs platform helps me with a bit of height. I just feel like they look cuter and have extra cushion too.
So you started buying more Crocs to wear around the house, but do you wear them at all?
I wear them everywhere. I even wear them in my fancy clothes. There are so many videos of me on TikTok showing off my outfits, and my shoes are just Crocs. But I can’t even imagine where I wouldn’t wear Crocs. I think the best question is, where wouldn’t I wear Crocs? I carry this shit everywhere.
You made a special drop for this Jibbitz collab at New York Fashion Week and ended up attending a few catwalks as well. How has it been for you this season?
I was [to NYFW] once before, but the first time I was there, I was a little baby and wasn’t really invited to so many shows. I wasn’t really that fashion week bitch yet. I was also always trying to find my place in the fashion industry, because at the time I was also great in beauty.
Now that I’m 23, I’m a little older now, I really wanted to leave this year and it was so amazing working with my stylist, Brian Miller, and with so many brands that wanted to dress me up. I think what I can take away the most from this fashion week is that there are so many people who support me and want the best for me. These people often look like me, they’re Asian, and I’ve been dressed by so many Asians this year from Monse, including co-creative director, [Laura Kim], is an Asian woman, to Prabal Gurung and Peter Do. And even being dressed by other gay designers meant a lot to me too.
I love being around people who put their staff on, and that’s something I want to do with my career. Fashion week is a big fancy dress party for adults. I don’t understand why people take it so seriously. We are all adults dressed all day, attending these fashion shows. It’s fashion week in a nutshell for you.
Can you share what awaits you with Crocs?
This is the start of more than a collaboration with Crocs. I hope I don’t have Jibbitz as a collection with Crocs and hopefully become a shoe or clog that I want to design. So let’s keep our fingers crossed; I don’t know anything yet. Maybe I’m just showing off a collection of clogs, but I like to think it’s just the start with Crocs.
I would definitely get a Croc rig if you made one.
Yes! I would call him Bretman Croc.
This interview has been edited and condensed for clarity.