Facebook and Instagram are full of fake luxury goods

Meta is trying to prevent fake luxury goods from circulating on its platforms, including big names from Gucci to Chanel, writes Reuters.

Platforms have become hotspots for counterfeit offenders.

The report says the work of brands on police services like Facebook, Instagram and WhatsApp has been like “Whack-a-mole”.

Research has revealed that counterfeiters have opened more than 26,000 active accounts on social media platforms.

The Reuters report said there were dozens of Facebook accounts that appeared to promote counterfeit products, which were removed after being reported.

Meta is more interested in e-commerce, having promoted new shopping features to boost its revenue. And Instagram has touted luxury brands like Dior, Balenciaga and Versace embracing new shopping features.

Meta says having more purchase data could help with ad targeting and could fill a void after Apple began allowing owners of its devices to block companies from accessing information.

According to Meta’s legal officials, fighting counterfeiters is an important part of improving its business plans.

Meta has 3.59 billion monthly active users. It also recently launched a tool for brands to find and report counterfeits in messages.

“As commerce has become a strategic priority for the company and we have created new shopping experiences, we have recognized that we want to ensure that these experiences are safe and reliable for brands and for users”, said the director and partner of Meta. said intellectual property general counsel Mark Fiore last summer.

Meta also filed a complaint recently for a scam in which two Nigerians allegedly engaged in fraudulent activities.

See also: Meta Files Lawsuit for Financial Services Phishing Scam

The individuals allegedly phished to gain access to online users’ financial accounts.

The message states that these individuals orchestrated the attacks between March 2020 and October 2021, contacting Facebook and Instagram users to obtain their financial information.



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