Finn Partners acquires luxury travel companies Hawkins International and Maverick Creative
NEW YORK: Finn Partners has acquired Hawkins International PR, a luxury travel and hospitality agency.
As part of the deal, Finn Partners also acquired Maverick Creative, a 10-person Hawkins affiliate agency specializing in creative communications for travel and lifestyle clients.
Maverick will retain its current branding and ongoing operations under the leadership of Catherine Colford, while expanding into the UK
Jennifer Hawkins, Founder and CEO of Hawkins International PR, will join Finn Partners as Managing Partner of Luxury Travel and be part of the agency’s global travel practices leadership team.
While other agencies may focus on the travel industry amid the ongoing COVID-19 pandemic, Peter Finn, founding managing partner and CEO of Finn Partners, said the agency is moving in the opposite direction.
“I think we’re already seeing a strong rebound in the travel industry and there’s a lot of pent-up demand,” Finn said, adding that travel and hospitality is one of the top three global practices. of the agency. The other two are health and technology.
Hawkins specializes in providing consumer and commercial media relations, media intelligence, trend detection, content development and storytelling, brand partnerships and more to its travel and hospitality brands. luxury.
Current Hawkins customers include Montage International, Inspirato, Dorchester Collection, Seabourn Cruise Line, onefinestay, Gstaad Palace, Wilderness Safaris, Palmaïa – The House of AïA, Living Vehicle, The Dolder Grand, The Sono Collection and Tradewind Aviation.
Hawkins’ reputation for working with leading luxury hotel and resort brands has been a big draw to Finn.
“Their expertise in the luxury travel industry will complement our experience with major travel brands and major destinations around the world,” he said.
Hawkins was drawn to Finn Partners as a place where entrepreneurs can continue to grow their business.
“This is an opportunity for our companies to jump into a global powerhouse that is already strengthened and invested in travel, but they are not building something new. Hawkins said. “Rather, we are able to amplify what we are already doing and hopefully amplify and complement what [Peter Finn’s] already built in the travel sector. “
The Hawkins team will transition to the Finn brand over time. Financial details of the exchange were not disclosed.
With the acquisition of Hawkins and Maverick, Finn’s travel practice will reach over $ 20 million in revenue with more than 150 employees serving clients on three continents.
The Hawkins acquisition is the latest in a series of strategic steps Finn has taken to expand its travel and hospitality offering. Earlier this month, Finn acquired Hawaii-based Anthology Marketing Group.
Finn Partners is in the midst of acquisition this year, acquiring UK healthcare consulting firm InHealth Communications, specialty store Barokas Communications, healthcare technology communications firm Agency Ten22 and digital marketing store London based MintTwist. In May, Finn Partners bought out the minority stake Stagwell Group held in the company.