Harry Winston opens new salon in Milan at Via Montenapoleone
Milan is the center of fashion and luxury in Italy and is one of the most popular shopping destinations in the world. It is therefore normal that Harry Winston places his new salon in this important international city.
The fair is located in Via Montenapoleone 14, one of the most prestigious and refined shopping destinations in the world, showcasing Italian and international luxury brands in the fields of fashion, jewelry, watches and art. . Its neighbors are Dior, Burberry, Versace, Tod’s and Marchesi and Breguet, which like Harry Winston is part of the Swatch Group.
The 3,821 square foot space consists of two floors. Consistent with its other salons around the world, it is designed to capture the elegance and intimacy of a private estate. The home’s soft taupe and gray color scheme is used throughout and complements classic Winston elements such as custom-designed lacquer, bronze accents, and antique bronze furniture with marble floors and crystal chandeliers on measure.
The interior design includes dedicated bridal and collection galleries, designed to showcase the breadth of Harry Winston’s exceptional offerings. Freestanding display cases line the walls and central parts of the individual rooms. Artwork depicting Harry Winston jewelry and other brand statements hang on the walls of the living room.
The space is designed to provide a personalized shopping experience the brand is known for. Private sales rooms offer discreet and luxurious interactions with its customers.
The Façade is familiar to those who know Harry Winston. The blue awnings above the windows feature the Harry Winston logo. Above each window is the name of the famous luxury brand in the signature font.
The Milan show crowns a year of expansion for the luxury brand. In November, Harry Winston opened his lounge in Beijing, in the China World Trade Center. This followed the July opening of a Harry Winston salon in Shenzhen, China.
Harry Winston, known as the “King of Diamonds”, founded his eponymous jewelry company in 1932 in New York City. He was known to have acquired some of the most famous gemstones in the world, including the Jonker, Hope, Winston Legacy, and Winston Blue Diamonds. He was also known for being among the first to lend his most spectacular jewelry to Hollywood’s great ladies on the red carpet, a form of marketing now common. The brand he created is now part of the Swatch Group, a Swiss holding company and manufacturer of watches and jewelry.