IMEX Holding focuses on expanding its product range

2020 has been a year in which the importance of e-commerce has been understood by both economies and societies. Even though the pandemic has worn off and demand for brick-and-mortar stores is growing respectably, the potential for e-commerce expansion has accelerated significantly in Europe. The current acceleration is expected to continue as consumer habits change on a large scale. After these changes, IMEX Holding, one of Europe’s largest electronics wholesale and retail companies, is focusing on expanding its product range to better meet consumer needs.

Today’s ever-increasing risk environment, serial supply chain transformations and economic contractions are causing consumers to think twice when shopping. According to the ClearSale Consumer Habits Survey conducted in 2020-2021, the online shopping rate after Covid-19 increased by 84% and continues to grow. Participants who used to buy online once or twice a week now prefer online shopping platforms 59% more. According to IMEX Holding CEO Martin William Edelberg Sorensen, as Europe’s leading electronics supplier, the company closely follows online shopping trends.

How is online shopping affected by the recession?

2020 has been a year of groundbreaking developments in many areas, including consumer habits. Considering data shared in Statista’s Global E-Commerce Report, global e-commerce spending reached over $4.9 trillion and continued to rise thereafter. Sorensen pointed out that thanks to online shopping, users can now obtain many components much more easily and quickly.

Sorensen continued his statements as follows: “We are aware of the deep interest in online shopping today and have already begun to take recessional measures if necessary. Despite global price increases, users tend to always buy the most reliable products, and therefore, we are protected from the side effects of the global recession by accepting the strongest brands in the industry and providing the most reliable products. more requested.

What are the factors responsible for changing customer habits?

Online shopping habits have changed in particular due to increasing access to the Internet and technological developments. IMEX Holding CEO Sorensen said the boom in consumer electronics has not been affected by the global crisis and people have not avoided buying high-tech products, even a little.

He continues: “Most internet users don’t save on consumer electronics, instead they choose to compare different sellers to find the most affordable products. Therefore, consumers are opting for high-end products with good quality regardless of the global crisis, as developments such as Metaverse or IoT are increasing the variety of products fairly. Since these products have become essential requirements rather than luxury goods, we as IMEX Holding want to meet consumer demands and provide the industry with reliable types of equipment. While progressing in this way, we are careful to favor the leading brands in the sector and to maintain customer satisfaction at the highest level.

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