Inside the Nike and Tom Sachs collaboration, the versatile NikeCraft shoe

by Tom Sachs NikeCraft General Purpose Shoe will drop this week in the Archive colorway. 2022 marks the tenth year of the artist’s ongoing collaboration with Nike, beginning with the Mars Yard sneaker in 2012. In June, Sachs and Nike launched the general-purpose shoe into the Studio gray color with blue zippers. The first campaign marketed GPS as – quite simply – BORING. “It took us ten years to create such a simple sneaker – as simple as possible and not simpler,” according to the statement. “A sneaker that does more. A sneaker without possession. A show-up sneaker, prove it, lifelong, be-you. When first run, the general-purpose shoe proved to be a materialization of mastery of the basics.

Sachs values ​​throughout this period focused on the idea of ​​having less in order to be able to do more. In a 2016 interview with vogue, Sachs said: “I’ve worn the same tie, this width, for 30 years. Things go in and out of fashion faster than they wear out. This is called planned obsolescence or, to be technical, perceived obsolescence. These things prevent us from buying heirloom and making heirloom products. I think we have to make it last. In his interviews over the years, Sachs’ principles often talk about buying necessary, quality items and caring for them or repairing them instead of replacing them.

NikeCraft General Purpose Shoe

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This week‘s release of the NikeCraft general purpose shoe remains on track. After years of perfecting the Mars Yard successor, the only change we should expect for the GPS is the colorway. “Just because you can doesn’t mean you always have to,” the Archives manifesto states. “Resist novelty for novelty’s sake. Build on a proven foundation and innovate incrementally. The latest iteration, Archive, features the familiar GPS low-top silhouette, but with a breathable knit yellow mesh and functional suede overlay. Distinguishing details come in the form of orange tongues and a plush worn yellow sole, while Nike’s signature waffle tread is molded into a new black outsole. (Celebrated track coach and Nike co-founder Bill Bowerman is known for designing Nike’s first shoe in the waffle iron.)

Sachs custom finishes are subtle. There are no logos on your face or brightly colored tags hanging. On the contrary, if you look closely enough – or know where to look, that is – the Sachs IDs can barely be seen. From the hand-printed swoosh on the insole to the printed tongue tags of the manifesto, Sachs’ handwriting Nike the embossed heel is actually the only brand marker on the outside of the shoe. As the new campaign says, “It’s not what you do, it’s how you do it.” The GPS Archive sneakers reference the history and values ​​of Nike embodied by Sachs’ studio.

The GPS design process has been incredibly thought through by both Sachs’ studio and Nike’s corporate headquarters, resulting in a simple silhouette that leverages cutting-edge research and technology. “The sneaker is the product of our ongoing research into how our bodies meet the ground,” according to the Seattle-based sneaker brand’s latest GPS release. “We opened the archives, wore them down, stripped them down, kept what worked and added what was missing in the search for a future-proof sneaker. An ever better sneaker. A timeless sneaker. A round-the-clock sneaker, built to last and built to code. The script on the inner tongue of the shoe indicates that the sneakers are designed for performance but intended for everyday use. “NikeCraft shoes are made to the exact specifications of champion athletes around the world” while supporting “every activity in your life.”

The new NikeCraft General Purpose Shoe in Archive Mustard Yellow will be available for purchase September 1 online at nikecraft.com and September 2 at select Nike retail locations worldwide.

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