JD Power: Tesla Model 3 and Kia Niro EV rank first for EV owner satisfaction | News
New JD Power study ranks Tesla Model 3 highest overall and among premium EVs for owner satisfaction, while the Kia Niro EV ranks first among mainstream EVs.
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The 2022 U.S. Electric Vehicle Experience Ownership Study measured 10 factors, up from seven in this study a year ago. Reporting categories are accuracy of declared battery range, availability of public charging stations, actual battery range, cost of ownership, driving pleasure, ease of home charging, as well as as the quality and reliability of the vehicle. New categories for 2022 are interior and exterior styling, safety and technology features, and service experience.
Satisfactory property in general
The study found that first-time electric vehicle buyers and repeat buyers had broadly similar levels of satisfaction, although the groups differed in terms of what they found most satisfying. For first-time buyers, the ratings for service experience, driving pleasure and style were higher than for repeat buyers. The latter group, on the other hand, the nominal range of the battery and the accuracy of declared much higher range than beginners.
As to whether this satisfaction would lead to repeat purchases of the same brand, you might not be surprised to learn that owners who said they were very satisfied with their EV were likely to buy another EV, probably of the same maker. Dissatisfied owners were still likely to buy another electric vehicle, but they were extremely unlikely to buy one from the same manufacturer.
What makes buyers happy?
According to the study, two key factors determine overall owner satisfaction: satisfaction with the range and ease of obtaining incentives. Premium and mainstream EV buyers rated range as their most important purchase consideration. When owners indicated that range did not affect driving habits, overall satisfaction scores improved by 119 points (on a 1000-point scale) in the premium segment and by 107 points among consumer electric vehicles.
According to the study, 68% of owners received some kind of incentive for purchasing their EV. Those who found the incentives easy to obtain rated their overall satisfaction higher than those who found the incentives harder to find.
What makes buyers dissatisfied?
The main dissatisfaction factors vary by segment. Among consumer electric vehicles, the most frequently reported issues were with the infotainment system. High-end buyers, however, reported more issues with the exterior and squeaks and rattles. (The premium segment includes Tesla vehicles; find out what we thought of the build quality of the Model Y we recently purchased.)
Ranked on a 1,000-point scale, the average satisfaction score is 770 for premium EVs (i.e. those from luxury brands) and 709 for mainstream EVs. Here are the vehicles ranked in each segment and their overall ratings:
1. Tesla Model 3 (777 points)
2. Tesla Model Y (770)
3. Tesla Model S (756)
4.Audi E-Tron (718)
1. Kia Niro Electric (744)
2. Ford Mustang Mach-E (741)
3. Nissan Leaf (708)
4. (tie) Hyundai Kona EV, Volkswagen ID.4 (692)
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