LG UNVEILS SHOECASE AND STYLER SHOE CARE AT IFA 2022, OFFERING A COMPLETE SHOE CARE SOLUTION

Equipped with the company’s renowned garment care technologies, the new products introduce an innovative shoe management experience from care to storage

Seoul, South Korea, August 30, 2022 /PRNewswire/ — LG Electronics (LG) is revolutionizing the home shoe care experience with the introduction of LG Styler™ ShoeCase and ShoeCare at IFA 2022. Equipped with TrueSteam™ technology improving shoe hygiene company, LG’s comprehensive shoe care solution provides innovative and personalized shoe management, collection and storage to enable new everyday lifestyles.

As the culture of collecting expensive designer, luxury, and limited-edition sneakers grows among Generation MZ – Millennials and Gen Z, LG’s internal research has revealed that these “sneakerheads” would greatly benefit from a solution that would not only make their cherished shoes stand out more, but also give them the optimum care.

LG Styler ShoeCase with Clear Panels is a space-saving solution for storing and showcasing shoes. In addition to creating the ideal environment for storing shoes by protecting them from humidity and UV rays which discolour fabrics,[1] the Styler ShoeCase is a great way for shoe lovers to show off their favorite pairs, offering interior features like a 360-degree turntable and a modular design that allows up to four cases to be stacked on top of each other .

Also debuting at IFA, like many of LG’s cutting-edge home appliances, including dishwashers and the Styler, a clothing care solution with steam technology, LG Styler ShoeCare uses proven TrueSteam technology from the company to provide a “refresh” shoe management experience. It also harnesses the zeolite absorbent properties of the Zeo-Dry filter to absorb moisture and help remove odor from shoes, making shoes more comfortable to wear and have around.[2]

In addition, the new LG Styler ShoeCare solution optimizes the management of different types of shoes, including leather, suede and sports shoes, with its 10 different paths. Depending on the type and fabric of the shoe, it sophisticatedly controls its use of TrueSteam to refresh the shoe. Plus, quiet and efficient, LG’s breakthrough product can freshen up to four pairs of shoes in just 37 minutes (standard run) while operating at just 35 decibels, ensuring quiet and efficient performance.

The handy LG Styler ShoeCare also features LG’s unique multi-moving nozzle, which dries the inside of shoes to freshen up and can be effortlessly adjusted to suit the height of each pair. And, with the Dual Care System feature, users can clean two different types of shoes (with different fabric care needs) at the same time.

For a more convenient shoe care experience, users can access a range of services for the LG Styler ShoeCase and ShoeCare and through the ThinQ app. LG’s intuitive app allows users to remotely control and monitor the Styler ShoeCase and ShoeCare. LG is also partnering with various lifestyle brands to bring new features and functions to its shoe care devices, which will be available through the ThinQ App Upgrade Center.

“LG’s new Styler ShoeCase and ShoeCare are a complete shoe care solution for hygienically cleaning, storing and displaying shoes,” said Lyu Jae Cheol, president of LG Electronics Home Appliance & Air Solution Company. “Utilizing our latest technologies and offering convenient control and design, these revolutionary products are ideal for consumers looking for a more efficient and enjoyable way to manage their footwear collection. We will continue to provide innovative solutions for a better life at home.

Visitors to IFA 2022 can experience all of LG’s latest innovations, including Styler ShoeCase and ShoeCare, at the company’s stand (Hall 18, Messe Berlin).

[1] LG Styler ShoeCase panels are coated with an ultraviolet light absorber, helping to prevent fading caused by sunlight or fluorescent lighting.

[2] The ShoeCare Styler’s Zeo-Dry Filter is made of a high performance drying material, “Zeolite”, which is commonly used for dehumidification and deodorization. The absorption function is regenerated when heat and pressure are applied to a ZeoDry filter containing moisture or odor particles.

About LG Electronics Home Appliance & Air Solution Company

LG Home Appliance & Air Solution Company is a global leader in home appliances, smart home solutions, ventilation solutions as well as visionary products powered by LG ThinQ AI. The company creates various solutions with its advanced core technologies and is committed to making life better and healthier for consumers by developing kitchen appliances, living appliances, HVAC and air purification solutions. carefully designed. Together, these products offer enhanced convenience, exceptional performance, efficient operation, and undeniable health benefits. For more information about LG, visit www.LGnewsroom.com.

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