Luxury leather brand Maxwell-Scott wins Drapers award

A family owned luxury leather goods business in York has won a coveted industry award.

Maxwell-Scott won the Drapers Award for Accessories Brand of the Year at the 30th anniversary of the awards that were unveiled at the London Hilton.

Leading figures from the fashion industry gathered at the gala ceremony to recognize and celebrate the resilience and achievements of the sector.

Founded by William Forshaw in 2002, Dunnington-based Maxwell-Scott is a luxury brand specializing in premium quality, timeless style and durability.

Like others in the fashion retail industry, the past 18 months have been tough with repeated lockdowns that have transformed the way consumers buy and what they buy.

Retailers and brands have adapted quickly by changing their product line, increasing online investments, and exploring new and better ways to communicate with and serve their customers.

All of this happened amid the challenges of the global supply chain. This year’s awards celebrated the retailers, brands, suppliers and agencies who innovated to survive and built stronger businesses under difficult circumstances.

Drapers editor-in-chief Kirsty McGregor said Maxwell-Scott had “gone from strength to strength despite the headwinds of Covid-19”.

“The brand has worked closely with its suppliers, many of whom are based in Italy, to continue producing beautiful, high-quality products during the pandemic. The brand’s ability to adapt to the surge in online shopping has also shone.

She added: “The judges felt that sustainability was not just a checkbox exercise for Maxwell-Scott, commenting that it is” clearly at the heart of what they do. “And, in reworking its content strategy to focus on these areas, the brand increased its conversion rate and revenue. ”

William Forshaw said: “We couldn’t be more proud to be recognized as a brand by Drapers, the UK’s leading fashion retail authority. We were thrilled to accept the Accessory Brand of the Year award in person and to celebrate the night in true Drapers style.

The awards celebrate the best of the best in the industry, with an increasing emphasis on company values ​​and accomplishments that go beyond financial performance.

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