Meet the MBA Class of 2024: Natnicha Laodara, Yale SOM

“Passionate about food, fashion and photography from Thailand.”

Hometown: Bangkok, Thailand

Fun fact about yourself: I raise pacific parrots as a hobby!

Undergraduate School and Major: Chulalongkorn University (Major in Accounting)

Most recent employer and job title: Junior Category Manager at Shopee (first e-commerce platform in Southeast Asia)

The Yale School of Management is considered a goal-oriented program. What is your mission? How will your MBA at Yale SOM help you fulfill this mission? With my passion for food and experience in the food and beverage industry, my mission is to bring unique Thai cuisine to the world stage while uplifting the country’s underprivileged communities.

Apart from your classmates, What was the key element of the Yale SOM MBA program or programming that led you to choose this business school and why was it so important to you? After being accepted into several MBA programs, I reached out to alumni from the different schools to find out more about what it’s really like to be a student at each school. Yale SOM’s collaborative and inclusive culture has stood out for me, and I believe I will be able to grow and strive in this environment. Additionally, every alumni I spoke to mentioned how Yale SOM really focuses on “educating leaders for business and society” in its curriculum by integrating societal impact into core courses.

What class, club or activity are you most excited about at Yale SOM?

  1. Technology Club: I want to learn more about job opportunities in technology for my short-term post-MBA goals
  2. Food, Agri-Food and Beverage Club: I want to get to know people working in this field and follow global trends in food and agriculture for my post-MBA long-term mission

Describe your biggest achievement in your career so far: Led a team of over 25 people to achieve 2x sales growth in just 1 year!

What led you to pursue an MBA at this point and what do you hope to do after graduation? The tech industry is relatively new and loosely structured in Southeast Asia, so I wanted more know-how from a region where the technology is more mature. I am currently progressing from Junior Manager to Senior Manager, and believe that to succeed in a more senior role, it will be essential to gain more exposure to industry best practices through an MBA.

What is one thing you have recently read, watched or listened to that you would highly recommend to future MBAs? Why? My whole life: work, family and our future by Indra Nooyi (Yale SOM alumnus) – I received this book as a gift for my acceptance into Yale SOM! It’s a great book that gives you insight into the many challenges that will come your way in your post-MBA career and the process for navigating those issues. Highly recommended for all MBA students (not just Yale SOM students)!

What other MBA programs have you applied to? Kellogg, Columbia, Stanford

What advice would you give to help potential candidates gain admission to the Yale SOM MBA program? Be authentic and personal in your essay. Don’t focus on “what” you did, but also analyze “why” you made certain decisions. This can help paint a clearer picture for the admissions committee of the type of leader/person you are. Don’t be afraid to write about the personal events that shaped you as a person and led you to make the most important decisions of your life.


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