Meet the next big fashion group

Laurent Claquin, the boss of Kering Americas, called it an “investment in relationships”. He said Kering came up with a seven-figure amount (he declined to say the exact figure), but he also said that was not a significant factor in Kering’s income statements. Neither YFINY nor the brands are considered to be part of the group.

Some of these brands were on their way to making money, and others had virtually no income. But they all had, said Jean-Raymond, an identifiable “community”.

Take Everard Best, the co-designer, along with Tela D’Amore, of Who Decides War, another YFINY name. “He lives in Flatbush, he loves anime, he loves God, he loves those cut out and recycled pants and all that crazy stuff, and I could never dress like that,” Jean-Raymond said. “But when you go to his shows, everyone looks like him.”

Or take Ms. Mvuemba and her decision to show Washington, not New York. “Most of the affluent middle class blacks come from the DMV area on the East Coast, and they are by no means addressed or supported by American brands,” said Jean-Raymond. She said, ‘I’m going over there, and I’m going to be their Miuccia. “”

Originally, YFINY planned to have an annual ‘festival’, like the Kings Theater show, but much bigger, maybe over a few days, with fashion, music, wellness, entertainment. tickets and related products for sale. Roc Nation CEO Desiree Perez is on YFINY’s board of directors, and although the pandemic has put those plans on hold, the company is hopeful it can happen in the future.

In the meantime, YFINY has focused on brand infrastructure, including brand protection, accounting and even therapy.


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