Meet Victor Gomez III, the Car King of Puerto Rico
Victor Gomez III has been in the automotive business all his life. In Puerto Rico, his family started selling cars as early as 1949. Over the years, under the guidance of his grandfather and father, the business flourished by selling Toyotas. Gomez, however, spearheaded expansion into luxury and supercar brands like Porsche, Audi, Ferrari, Maserati, Land Rover, Jaguar, Lamborghini and Bentley.
Today, Gomez (seen above with his son, racing driver Victor Gomez IV) is expanding his business interests in the United States by investing in duPont Registerthis country’s leader in the luxury automotive market that connects affluent buyers with high-end exotic cars and luxury brands.
Together, Gomez and duPont Register are planning a new future for the brand that should take us down, but we have to wait to find out what’s to come.
In the meantime, we sat down with Gomez to find out a bit more about him and his life in cars.
Engine1: Your family has a very interesting history in the automotive business that started in Puerto Rico. Can you tell us about that?
Gomez: First, my family got into the business in 1949, and I’m the 4th generation of my family in the automotive industry. We have sold over 20 car brands through our dealerships. The Gomez family is best known for being the only Toyota distributor on the island for 32 years. My personal project started 25 years ago when I started representing European brands like Porsche, Audi, Ferrari, Maserati, Land Rover, Jaguar, Lamborghini and Bentley.
Engine1: What made you switch from selling Toyotas to supercars and luxury vehicles?
Gomez: Growing up, my family was the Puerto Rico Toyota distributor. When my grandfather decided to sell the franchise in 1994, we only kept one Toyota dealership. It was a huge shift between having full control of the brand and being a small independent dealership.
I quickly understood that my true vocation was the luxury segment and I decided to start looking for exotic and luxury franchises. The brand I always dreamed of was Porsche and with hard work and determination I was finally able to secure Puerto Rico representation rights. At the same time, I had the opportunity to acquire the rights to Audi.
These two brands have awakened the desire to create a unique group of retailers of exotic and luxury brands. My vision was to create a group of dealers where the affluent customer could choose from different manufacturers while remaining under the Gomez Hermanos family. The level of trust, transparency and reliability that we imparted to our client gave us the magic formula to keep clients for life. Over the years I have expanded Gomez Hermanos Kennedy, representing some of the most prestigious and luxurious brands in the world such as Ferrari, Maserati, Bentley, Lamborghini, Jaguar, Land Rover and Lotus.
Engine1: Did you always know that you would work in the family business or did you consider other professions?
Gomez: Cars and the automotive industry have always been my passion; I never considered another job. I started working in 1990, but in 1994 my grandfather sold the business and I went to work with my father. Two years later I decided to start my own business, which at the time was in used cars, but after only a few months I realized that was not what I was into. grew up and started acquiring franchises. From then until today we have Porsche, Audi, Ferrari, Maserati, Land Rover, Jaguar, Lamborghini, Bentley, Lotus and Hyundai.
Engine1: When did you first become interested in cars, and beautiful automobiles in particular?
Gomez: I have a saying that I don’t have blood running through my veins, I have gasoline; cars are what fuel my life. Ever since I was little, I have had a special attachment to the design of European cars and to speed.
When it comes to nice cars, I can tell you that my tastes have become more refined over the past few years, looking for collectible, low mileage automobiles for my collection.
Engine1: What was the first car you owned and your favorite car you owned? What is your daily driver today?
Gomez: The first car I owned was a Toyota Celica. My favorite car that I currently own has to be the Porsche Carrera GT, which is a real museum piece. I don’t have a private car for daily use since I quite often change what I drive depending on the cars we have in the dealership.
Engine1: Your son works in the family business and is also a world champion in car racing. How does it feel to see the fifth generation of your family step into the business and be so successful?
Gomez: Having the opportunity to share the same passion for the automotive industry and motorsports with my son is a dream come true. As a father, you always want your children to pursue their own dreams and do whatever makes them happy. I am lucky to have a son with great aspirations in the automotive industry and at the same time I was able to accomplish so much during his short career as a professional racing driver.
Our motorsport journey began when Victor IV turned 17. For his birthday, I invited him to experience the United States Formula 1 GP in Austin, Texas. Before the GP we watched the Ferrari Challenge support race and noticed that there were some promising young kids on the grid. After the race weekend, I asked my son “Do you want to race?”, and he thought I was joking…a month and a half later, Victor IV was in his first race in the Ferrari Challenge around Daytona.
From then on, he had full seasons in some of the most competitive single-brand series. Motorsport has been a blessing to our family, creating an incredible bond between us. This connection has directly translated into the way we manage our business. We communicate daily and are constantly thinking about new projects and innovative ways to grow in the industry.
Engine1: When did you first realize duPont Register and how did you use the magazine (pleasure reading or resource for buying cars)?
Gomez: Honestly, I can’t date exactly how I learned duPont Register since so long ago. But it’s always been a magazine I’ve enjoyed, used as a reference, and always looking to see what’s new to buy on the market. When it went digital I started using it at least 3-4 times a week to see new and exciting cars coming to market.
Engine1: Why did you want to invest in duPont Registry?
Gomez: duPont Registry has been a market leader for over 36 years, connecting the most affluent buyers with exotic and luxury automobiles. They have managed to create an ultra-luxury market where buyers feel comfortable buying automobiles every time. I feel I can add key value to the new business vertical that duPont Register is about to launch.
Engine1: What awaits us duPont Registeris the future you’re excited about?
Gomez: The future is the most interesting part of duPont Registry. We are preparing for a new vertical of doing business with the collaboration of Motorsport Network, the world’s largest media and technology company in the world of motorsport. Unfortunately, I can’t give you all the details, but stay tuned for more exciting news.
Editor’s note: duPont Register is owned by Motorsport Network, the parent company of Motor1.com. It is part of the Driven Lifestyle division which also includes Canossa Events, which organizes nearly 270+ marquee experiences per year for driving enthusiasts; Cavallino, a preeminent media events and competition company that hosts the annual Palm Beach Cavallino Classic; FerrariCat, a leading global social platform and the main voice of Ferrari; and Amalgam Collection, which manufactures unrivaled examples of the world’s most iconic and luxurious cars on a large scale.