NEIMAN MARCUS LAUNCHES THE SPRING 2022 CAMPAIGN: LOOKING FORWARD, FORWARD LOOKING

The luxury retailer celebrates the optimism of a new season with a multimedia advertising campaign, offering customers inspiration to enjoy the best of spring.

DALLAS, February 22, 2022 /PRNewswire/ — Neiman Marcus has announced the launch of its spring campaign, Look ahead, look ahead. Neiman Marcus anticipates a season filled with celebration-worthy occasions, new adventures and a new approach to luxury. The digital campaign includes a series of videos, The spring bookdigital and print advertising, social media content and innovative in-store visuals.

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The campaign theme Looking forward, looking forward, inspires customers to seize the opportunities of tomorrow, the future of style and the transformation of the seasons. The campaign taps into the current cultural mindset, where customers are anticipating the joy of exploring and participating in all the new possibilities of spring more than ever.

“We’ve heard that many of our customers are ready to embrace spring and the fashion that comes with it, and we’ve also seen many designers show off collections on the catwalk that captured a sense of joy and optimism.” , said Lana Todorovitch, President and Chief Marketing Officer, Neiman Marcus. “With the Look ahead, look ahead campaign, we capture that feeling of optimism and are thrilled to offer our customers fashion-forward exclusives, new brands and retail experiences that will capture the vibe and new approach to glamorous, confident apparel. this season. »

In the spirit of discovery, Neiman Marcus launches the narrative of its spring campaign with The Art of Fashion® videos of men and women. Shot in the otherworldly Mojave Desert on idyllic Lake Bristol, the setting served as the perfect backdrop, with its crystal clear water and dry sand flats, to showcase the next wave of designer looks. Each video articulates the theme of anticipation through a futuristic lens. Led by Neiman Marcus internal team, fashion art the videos juxtapose flowing silver materials depicting a sense of progress and mirrored backgrounds evoking angles of discovery, against the dry landscape to evoke a decidedly modern vibe.

Look ahead, look ahead features more than 10 new and emerging brands from the 267 brands featured in the campaign across women’s, men’s, kids’, home and beauty categories. In March, Neiman Marcus will unveil its spring issue of The book, which spotlights luxury designer brands alongside emerging talent and the season’s must-haves. Photographed by Emma Stormcovers feature looks from design houses Pierre Do and casablanca, both capturing a hopeful sense of forward movement. Inside, readers will find a narrative encompassing all the noteworthy things to look forward to this season – fashion, travel, occasions, and more. Exclusive content includes a Q&A with Olivier Rousteing, Creative Director of Balmain, evoking the brand’s bold optimism for the season and the “New French Style” that is influencing the upcoming collection. Additionally, Neiman Marcus, Fashion and Lifestyle Director Lisa Aiken and Neiman Marcus and Bergdorf Goodman, director of menswear Bruce Pask share this season’s essentials list and provide enhanced styling tips for spring.

“Look forward, look forward encompasses the anticipation of a season of celebration,” said Daz McColl, Marketing Director, Neiman Marcus. “Neiman Marcus champions a renewed sense of optimism and enthusiasm, and we invite our customers to do the same. Despite the changes or challenges we all may have encountered, our commitment to serving and inspiring our customers remains unwavering. This campaign celebrates the authentic and personal connection we have with our customers, brought to life through in-store interactions, online shopping experiences and relationships with style advisors.”

Start the 21st of February, Look ahead, look ahead Digital campaign stories and content, including designer Q&As and a Women’s History Month feature, will be live throughout the spring Neiman Marcus’ Magazine (www.neimanmarcus.com/editorial), supported by email and social media. In each Neiman Marcus store, the concept of Look ahead, look ahead brought to life through vibrating mylar screens that mimic the liquid metal effect seen in fashion art videos.

Neiman Marcus customers can continue to expect exclusive access, world-class service and unique online and in-person experiences. As a fashion authority and established industry leader, Neiman Marcus invites customers to visit its stores, where they will experience the future of style and find inspiration for spring. And, for those who continue to reintroduce themselves to the world, Neiman Marcus offers private in-store appointments and free correspondence with expert style advisors.

Access all Look ahead, look ahead pluses here: LINK HERE

NOTES TO EDITORS

Look ahead, look ahead (The Art of Fashion®) – Women’s
Artistic direction: Pamela Libonati, Robert Sesser
Director/Editor: Ernest Martin
Photography: Emma Storm
Talent: Mayowa NicolasKrini Hernandez, Yumi Lambert, Hsu Chen, Isabelle Schilling
Location: Mojave Desert, Bristol Lake (Amboy, California)

Look ahead, look ahead (The Art of Fashion®) – Men’s
Artistic direction: Pamela Libonati & Robert Sesser
Director/Editor: Ernest Martin
Photography: Emma Storm
Talent: Lucas Cristiano, Liam Kelly
Location: Mojave Desert, Bristol Lake (Amboy, California)

Looking Forward, Looking Ahead (Brand Video)
Production: The Mill
Director: Anais Larocca
Location: Coral Gables, Florida.

Look ahead, look ahead (The spring book – Women’s)
Photo credits
The art of fashion: Emma Storm
IN POINT OF VIEW: Matallana
LIFE AND WORK BALANCE: Williams + Hirakawa
SPREAD YOUR WINGS: Agata Pospieszynska
BACK TO GLAMOUR: Alique & Jeff Stephens
LEAVE: Tom Schirmacher

Look ahead, look ahead (The spring book – Men’s)
Photo credits
FORWARDS, MEN: Emma Storm
IN POINT OF VIEW: Matallana
ONE STEP FORWARD: Blair Getz Mezibov
SHIPPING: Tom Schirmacher

ABOUT NEIMAN MARCUS
Neiman Marcus is a dallasNew York-based luxury retailer, providing customers with access to exclusive and emerging brands, proactive service and unique experiences since 1907. Every day, Neiman Marcus connects with customers around the world while delivering exceptional experiences in a presence of 37 stores in the United States, the largest luxury e-commerce platform in the United States and industry-leading distance selling and personalization technology. From delicious meals and indulgent beauty services to bespoke experiences and exclusive products, there’s something for everyone. To keep up with the latest news and happenings at Neiman Marcus, visit neimanmarcus.com or follow the brand on Instagram, Facebook, YouTube and Twitter.

Neiman Marcus is part of the Neiman Marcus group. We lovingly direct everything we do for our customers, associates, brand partners and communities. Our integrated luxury commerce strategy is about building long-term relationships. It is this connection that creates emotional potential and great lifelong value with all those we serve. Thanks to the expertise of our 9,000 associates, we deliver on our three channels of in-store sales, e-commerce and distance selling. Investments in data and technology enable us to develop a personalized luxury experience. Our brands include Neiman Marcus®, Bergdorf Goodman®, Neiman Marcus Last Call® and Horchow®. For more information, visit http://www.neimanmarcusgroup.com.

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SOURCE Neiman Marcus Holding Company, Inc.

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