Once again Beyoncé and Jay-Z are the model of wealth
Beyoncé and Jay-Z have a taste for the finer things in life. They vacation on the French Riviera on luxury yachts worth £ 1.5million per week, drive custom-built Rolls-Royce Boat Tails worth £ 20million and have an eye Attentive for tailor-made Alexander McQueen red carpet outfits.
Now, the superstar duo, who celebrated their 13th wedding anniversary in April, are the new faces of luxury brand Tiffany & Co. Their debut campaign, titled “About Love,” sees the ultra-famous duo appear in a series of photos, which were taken by photographer Mason Poole.
Understandably, with Jay-Z and Beyoncé the undisputed king and queen of the music industry and arguably the most famous couple on the planet, this is possibly one of the most expensive campaigns to ever exist. . While the couple have presumably racked up a living wage, Tiffany has also pledged a staggering £ 1.5million pledge to scholarship and internship programs for historically black colleges and universities.
In addition, the couple appear in front of a work of art by the late New York designer Jean-Michiel Basquiat, which comes in Tiffany blue and is titled “Equal Pi”. To give you a bit of context, in May a painting of a Basquiat skull sold for $ 93.1 million (£ 68 million) at Christie’s in New York. Tiffany’s exclusive piece has never been on public display before and is arguably one of the most valuable in the world.
Then there is the form of Beyoncé. The Black is king producer wears a Balmain bodycon dress, reminiscent of the one worn by Audrey Hepburn in Breakfast at Tiffany’s. But it’s the diamond around your neck that you really have to pay attention to (it’s a Tiffany & Co campaign, after all).
The 128.54-carat Tiffany diamond, which hangs from a 100-carat diamond chain and was discovered in 1878 in South Africa, is one of the largest yellow diamonds in the world. Plus, Beyoncé is only the fourth person to wear it, after Hepburn in 1961, US diplomat E Sheldon Whitehouse to the Tiffany Ball in 1957 and, more recently, Lady Gaga to the 2019 Oscars. No big deal.
And it does not stop there. Jay-Z, who slipped into one of Givenchy’s wool-blend, point-cuffed tuxedos, had his own jewelry to flaunt. A Bird On A Rock brooch designed by Jean Schlumberger, one of the 20th century’s most esteemed jewelers and former vice president of Tiffany & Co, has been reshaped into a unique pair of cufflinks for the rapper. Meanwhile, on his chest, Hov slipped on a one-of-a-kind Apollo brooch in platinum, yellow gold and diamonds; on his finger he wore one of Tiffany’s new men’s engagement rings.
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