Orient Express launches collection of luxury travel items – WWD


FULL STEAM: Orient Express celebrated the launch of its first collection of travel objects with a cocktail and dinner at the La Samaritaine department store in Paris, which carries the line exclusively until the end of October.

Guests gathered in a downstairs pop-up designed by Hugo Toro and decorated like the interior of the legendary train, with everything from Art Deco-inspired glassware to the comfortable single bed on display.

A division of the Accor hotel group, Orient Express is preparing to open its first luxury hotel in Rome in 2023, with the aim of launching 10 new hotels by 2030, said Guillaume de Saint Lager, vice-president of Orient Express, at WWD.

Luxury conglomerate LVMH Moët Hennessy Louis Vuitton, owner of La Samaritaine, holds the license for the Venice Simplon-Orient-Express train service through its luxury travel division Belmond.

For its first line of accessories called Steam Dream, Orient Express has partnered with 18 luxury brands and designers including Au Départ for luggage, Bernardaud for tableware, Smythson for stationery and Maison Bonnet for glasses.

“Orient Express is more than a hotel, it’s more than a train – it’s really a lifestyle brand,” said de Saint Lager. “All these objects resonate with the golden age of the Orient Express.

Circu’s Orient Express children’s car.
Courtesy of Orient Express

Prices range from 39 euros for a table book to 135,000 euros for a sleeping car replica designed by Portuguese luxury children’s furniture maker Circu.

Among the highlights is a limited edition trunk designed by Au Départ, containing a vintage vinyl turntable from the 1970s designed by Jacob Jensen and restored by Bang & Olufsen, alongside Cire Trudon candles, Hennessy cognac decanters and a selection of books.

The products are available online at orient-express.com and there will be a second pop-up in November and December at the IFC Mall in Hong Kong.

De Saint Lager said the appetite for travel was stronger than ever, despite the coronavirus pandemic.

“Everyone is frustrated that they cannot travel for months, so travel is on everyone’s lips,” he said. “This brand is not about a specific destination, so there is no feeling of frustration. He speaks to the imagination. It’s all about fantasy.

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