Richemont Selects AWS As Its Preferred Cloud Provider To Drive Product Innovation


Global Leader in Luxury Goods Modernizes Infrastructure with AWS to Deliver Exclusive Customer Experiences and Increase Efficiency in Global Operations

SEATTLE, November 23, 2021Р(BUSINESS WIRE) РToday, Amazon Web Services, a company of, Inc. (NASDAQ: AMZN), announced that Compagnie Financi̬re Richemont SA (SIX: CFR), a Swiss luxury group and owner of prestigious brands and companies recognized for their excellence in the fields of jewelry, watches, fashion and accessories, including Cartier, Montblanc, IWC Schaffhausen and Van Cleef & Arpels, transfer their entire IT infrastructure enterprise to AWS. Richemont will close its European data centers and migrate additional data centers in Hong Kong and the United States to AWS by the end of 2022. As part of its digital transformation strategy, the company will move more than 5,000 machines and 120 SAP instances to AWS to modernize its infrastructure, increase its security and drive automation across all of its global operations.

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Richemont’s cloud-focused strategy includes the migration of its mission-critical business IT applications and systems for enterprise resource planning, accounting, supply chain management, manufacturing, cycle management product lifecycle and e-commerce to AWS. With AWS, the luxury goods company will use a wide range of advanced cloud capabilities, including machine learning, analytics, security and database, to drive product innovation in its retail operations physical and e-commerce offerings. As part of its five-year roadmap, Richemont will develop cloud-based systems that deliver engaging customer experiences through digitally optimized channels that use machine learning. Using AWS technologies, Richemont is innovating faster in dynamic digital experiences for its e-commerce platform, including personalized storefronts and styling services, video chat consultations with personalized fashion shows as per buyer’s tastes and tailored offers for early access to new items before they arrive in store.

Richemont will also increase its use of the AWS Marketplace, a digital catalog that makes it easy for organizations to discover, procure, license, deliver, and govern third-party software. Richemont can access leading solutions available on the AWS Marketplace to further evolve, organize and personalize the shopping experience across its mobile and online channels. Richemont will also use the AWS Skills Guild (a comprehensive skills activation program) to provide training and certification to its IT employees to help them develop cloud literacy across their organization. These training opportunities will help the company strengthen its ability to function as a product-driven organization, become more efficient, and gain speed and agility to meet the needs of businesses and customers.

“AWS is integral to the IT transformation of our business as we seek better ways to serve our customers, streamline the way we work and be competitive on a global scale,” said Kim Hartlev, director of IT. group information at Richemont. “AWS, with its proven track record and high performing global infrastructure, will provide the agility, security and scalability we need to launch new business processes and new service models. AWS’s unprecedented pace of innovation and its broad portfolio of services, including analytics and machine learning, will help us better understand and become an even more agile business in the cloud. “

“Richemont is using AWS to drive change within his organization, which will result in the delivery of new applications and services to create exceptional customer experiences,” said Greg Pearson, vice president of global commercial sales at Amazon Web Services, Inc. “Find out more For over 100 years, Richemont and its Houses have relentlessly focused on quality, innovation and premium service. AWS’s full set of capabilities will help Richemont reinvent the luxury shopping experience in the digital world, delivering exclusive virtual experiences and personalized service for its global customers. customer base.”

About Amazon Web Services

For more than 15 years, Amazon Web Services has been the most comprehensive and widely adopted cloud offering in the world. AWS has continuously expanded its services to support virtually any cloud workload, and it now has more than 200 comprehensive services for compute, storage, databases, networking, l analysis, machine learning and artificial intelligence (AI), Internet of things (IoT), mobile, security, hybrid, virtual and augmented reality (VR and AR), development, deployment and management of media and d ” apps from 81 Availability Zones in 25 geographic regions, with plans announced for 27 additional Availability Zones and nine additional AWS Regions in Australia, Canada, India, Indonesia, Israel, New Zealand, Spain, Switzerland and the Arab Emirates United. Millions of customers, including the fastest growing startups, largest enterprises, and major government agencies, trust AWS to power their infrastructure, become more agile, and reduce costs. To learn more about AWS, visit

About Amazon

Amazon is guided by four principles: customer obsession rather than focus on competitors, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be the world’s most customer-centric company, the world’s best employer, and the world’s safest workplace. Customer Reviews, One-Click Purchases, Personalized Recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire Tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out Technology, Amazon Studios and The Climate Pawnbrokers are some of the things that Amazon has come up with. For more information, visit and follow @AmazonNews.

About Richemont

At Richemont, we shape the future. Our unique portfolio includes prestigious Maisons that stand out for their know-how and creativity, as well as online distributors who cultivate expert curation and technological innovation to offer the highest standards of service. Richemont’s ambition is to support its Maisons and its businesses and enable them to grow and prosper in a responsible and sustainable manner over the long term.

Richemont operates in four areas of activity: Jewelry Houses with Buccellati, Cartier and Van Cleef & Arpels; Specialized watchmakers with A. Lange & Söhne, Baume & Mercier, IWC Schaffhausen, Jaeger-LeCoultre, Panerai, Piaget, Roger Dubuis and Vacheron Constantin; Online distributors with Watchfinder & Co., NET-A-PORTER, MR PORTER, YOOX, THE OUTNET and OFS division; and Others, mainly Fashion & Accessories Houses with Alaïa, AZ Factory, Chloé, Delvaux, dunhill, Montblanc, Peter Millar, Purdey and Serapian. Learn more at

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