Saatva, the Smarter Luxury Sleep Company, uses Contentsquare’s digital experience analytics to double exposure rates and increase conversion

NEW YORK–(BUSINESS WIRE)–Contentsquare, the global leader in digital experience analytics, is proud to share significant conversion and exposure rates and results for Saatva, the Smarter Luxury Sleep Company. Over the past ten months, Contentsquare has helped Saatva accelerate the speed of its testing roadmap. During this time, Saatva’s analytics team addressed weak points discovered in the analysis, resulting in increased visibility of certain key website elements by +30%, +20% higher engagement on the main call-to-action button as well as the increase in conversion rate per hover from 5% to 7%.

Saatva uses Contentsquare for A/B testing, merchandising analysis, area-based heat mapping and customer journey analysis, and the digital experience analytics platform has become widely used in the PDE (product, design and engineering) division of Saatva. Contentsquare has also become a fundamental analytics tool for the brand as it has become the primary digital analytics platform Saatva uses for quantitative and qualitative testing.

In order to properly analyze the customer journey, Contentsquare is able to capture customer interactions with the Saatva Mattress site (hover, clicks, time spent, scroll rate, bounce rate, etc.). These micro and macro measurements have enabled and equipped Saatva with the information it needs to make smarter, data-driven decisions.

Contentsquare’s Session Replay tool allows Saatva to see how their customers interact with site experiences while enabling their engineering teams to troubleshoot any erroneous site behavior. For example, on Saatva’s “Compare” page, the brand used Contentsquare to understand how users interact with elements on that page. Learning that the components driving the majority of user engagement were placed lower on a page, the team took this knowledge and reorganized the content of the site to bring the most relevant components to the top of the page. and remove friction points. Four weeks later, the analysis revealed that users were more comfortable browsing the page and completing their tasks in less time, leading to improved satisfaction and a higher page visit rate. mattress information.

“Based on Saatva’s 3-5 year trajectory goal, Saatva needed tools that could handle our growth while simultaneously adapting to our growing digital landscape. Contentsquare’s unique capabilities truly capture end-to-end customer journey analytics and easily integrate with our digital technology stack, and it’s faster and easier to use than Google Analytics,” said Natalie O’Flaherty, vice president of analytics, Saatva.

“A good night’s sleep has an incredible impact on our health and happiness. Saatva helps take the shopping experience to the next level by understanding what their customers want, based on how they browse their stores in person and on their website. Experience analytics plays an important role in understanding customers and allows brands like Saatva to focus on delivering experiences that customers want and love. We look forward to continuing to support the brand, especially as the busy holiday season approaches, and helping them bring their beloved luxury shopping experience to their online customers,” said Niki Hall, CMO, Contentsquare.

About Contentsquare:

Contentsquare offers the power to make the digital world more human. Its AI-powered platform delivers rich, contextual insights into customer behaviors, feelings and intentions – at every touchpoint of their journey – enabling businesses to build empathy and create lasting impact . A global leader in digital experience analytics, Contentsquare helps brands around the world transform the way they do business, empowering them to act at enterprise scale and build customer trust through security, privacy and accessibility. More than 1,000 leading brands use Contentsquare to grow their business, deliver more customer satisfaction, and scale with greater agility in an ever-changing world. Its information powers the customer experience on more than a million websites worldwide. Founded in Paris and with offices around the world, Contentsquare has raised $1.4 billion in investment funds from leading investors, including funds and accounts managed by BlackRock, Bpifrance, Canaan, Eurazeo , Highland Europe, KKR, LionTree, Sixth Street and SoftBank Vision Fund 2 For more information, visit www.contentsquare.com

About Saatva:

Established in 2010, Saatva is the industry’s first DTC mattress disruptor, founded on the principle that everyone deserves healthy, restful sleep on a quality bed. All of Saatva’s handcrafted, eco-friendly mattresses are made to order in the USA with premium materials that meet the highest environmental health and safety standards. Saatva mattresses are always hand-delivered and installed at the customer’s home, never compressed into a box for home shipment.

The company offers best-in-class mattresses in five major categories – hybrid springs, memory foam, natural latex, adjustable firmness, as well as youth/crib mattresses – as well as designer bed frames and a comprehensive collection of luxury bedding products. Made with recycled steel, organic cotton and CertiPUR-US® foams, Saatva mattresses reflect the company’s commitment to green principles and practices.

Today, Saatva is the nation’s leading online retailer of luxury mattresses, with 19 U.S. factories and 150 delivery partners nationwide, and has appeared on Inc. 5,000 Fastest-Growing Private Companies six times. in America. The company remains at the forefront of retail transformation, with a nationwide rollout of state-of-the-art immersive viewing rooms where visitors can experience the full product line and explore the brand inside out. using the latest retail technology.

With accessible pricing, free white-glove delivery, in-home trial, and 24/7 customer service, Saatva offers customers an unparalleled mattress shopping experience that truly embodies the meaning of Smarter Luxury Sleep.

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