Size inclusivity at Fashion Week: Is my body about to go out of style?
She goes on to point out that while a Kardashian can afford surgery, meal plans and body-changing trainers, many people, including black women who have repeatedly inspired the Kardashian empire, are not. not able to so easily chase the trend of a new body. “There are many women who have invested time and money in pursuit of this unattainable ideal, and it is going to be particularly shocking that the rewards for having this body are no longer available to you because it is no longer the standard of beauty,” Foster said.
Loft announced on Instagram last year that it would no longer carry sizes larger than 18; Canadian plus-size retailer Addition Elle closed in 2020; and it took less than a year from the August 2021 launch of Old Navy’s splashy plus-size Bodequality initiatives to announce reduction plans. Nicolette Mason, plus size consultant and strategist, confirms that she also sees this shift in big brands investing resources in plus size inclusion and expansion. “Scaling up is a very expensive business,” says Mason. “Can brands afford it? Probably, but it’s almost beyond the point where they focus on their bottom line, and customer acquisition is such an expensive business. I don’t think that’s the right approach, but many brands, rather than continuing to invest in customer acquisition, awareness, creating the perfect fit and product for a more customer segment newer than what they historically catered to, are instead reverting to focusing all of their resources on their existing customer base where they know they can make money.
So is there a way forward for those of us who are still hoping that dwindling more catwalk representation doesn’t automatically equate to less plus-size designer clothes hanging in our closet? Relying on the community more was unanimously the answer.
“As daunting as it may seem to say we have to do more work ourselves, if we’re going to continue to see change, that’s what we’re going to have to do because the designers just don’t care. enough,” Russo says, stressing that it’s up to the community more to show support for the brands that make our sizes.