Social media stars ‘infuriate’ fans by bragging about luxury living during cost of living crisis

Lavish social media stars are ‘infuriating’ fans by bragging about their life of luxury as households struggle under the weight of the cost of living crisis, poll finds

  • A survey by influencer agency Room Unlocked found people were ‘furious’
  • Six in 10 say influencers’ ‘money-rich lifestyles’ drive them crazy
  • Molly-Mae caused a stir when she said ‘everyone has the same 24 hours in a day’

Social media stars are ‘infuriating’ people by showing off their lavish lifestyles as the cost of living soars, a survey has found.

According to a survey by influencer agency Room Unlocked, six in ten people said influencers’ “cash-rich lifestyles” were driving them crazy amid huge bills.

A further 24% of respondents said the influencers’ unrepresentative lives had taken a toll on their mental health.

Alex Payne, the founder of Room Unlocked and former Sky Sports presenter, said: ‘I don’t think it’s surprising that more than half of Britons say that following the cash-rich lifestyles of influencers in the middle of The cost of living crisis is exasperating.

Molly-Mae previously sparked controversy for saying ‘everyone has the same 24 hours in a day’ when discussing her success

“As the cost of living rises, the challenge influencers face is maintaining the support and engagement of their audience – not displaying their products to those [who are] struggling.’

Although the poll did not indicate which wealthy influencers are boring, many charge companies for promotion and have been known to post their dear lives online.

Love Island finalist Molly-Mae Hague has 6.4 million Instagram followers and is considered one of the most influential influencers.

The 23-year-old, who works with fast fashion brand Pretty Little Thing, now has a net worth of £6million.

She previously sparked controversy by saying “everyone has the same 24 hours in a day” when discussing her success.

The comment was described as “deaf”.

According to a survey by influencer agency Room Unlocked, six out of ten people said that

According to a survey by influencer agency Room Unlocked, six in ten people said influencers’ “cash-rich lifestyles” were driving them crazy amid huge bills.

Payne created Room Unlocked in 2017 to solve the problem of money-hungry social media personalities promoting brands they didn’t believe in.

Payne said influencers need to establish trust, transparency and authenticity. As revenue pressure mounts, “the most conscious” will turn more to supporting the brands and causes they really care about, he added.

Room Unlocked connects brands that want to promote with influencers who have expressed an interest in their products, ensuring that posts appear more relevant and authentic.

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