Sustainable sunglasses brand Coral Eyewear sets sail with Virgin Voyages
Coral Eyewear, the sustainable brand that uses regenerated ocean waste to create designer sunglasses, today announced a new partnership with Virgin Voyages and launched a boutique aboard its first cruise ship, Scarlet Lady.
Sailors traveling aboard the ship, which stops at destinations including Mexico and the iconic Beach Club in Bimini, will be able to choose sunglasses from more than 30 style and color combinations. The brand’s best-selling mirrored polarized sunglasses have been designed to reduce glare and improve color perception; particular strength given the surrounding sunshine.
All of the British brand’s luxury sunglasses are created with ECONYL® regenerated nylon – an innovative material made from harmful nylon waste such as fishing nets and carpet waste, which would otherwise pollute the oceans. In addition to cleaning up the oceans, the material also reduces nylon’s global warming impact by up to 90% compared to petroleum-based material.
The Coral Eyewear store is part of a larger retail experience offered by Virgin Voyages, which includes the Virgin Vinyl record store and offerings from luxury brands such as Bvlgari, Vivienne Westwood and MAC Cosmetics.
Sustainability is at the center of Virgin Voyages’ Scarlet Lady, winner of Cruise Critic’s Best New Cruise for 2021, with single-use plastics including bottles, bags, straws and tea and coffee cups take-out, all banned from the customer experience. Richard Branson’s latest venture has also taken steps to reduce fuel demand and offset its carbon dioxide emissions through on-board technology that generates power using heat from the ship’s engines and through the purchase of carbon offsets.
George Bailey, Co-Founder of Coral Eyewear, said: “The entire Coral Eyewear team is incredibly thrilled to be launching our sunglasses onboard Virgin Voyages. Scarlet Lady has completely changed the game of luxury travel, and I can’t wait to see this partnership grow. Bringing handmade and upcycled products created with reclaimed ocean waste to beautiful places like Miami, the Caribbean and Mexico shows that sustainability doesn’t have to compromise on style.
Bailey started Coral Eyewear in 2019 as a teenage entrepreneur at the University of East Anglia with the aim of improving the sustainable credentials of the global eyewear industry. The brand has partnered with global sports teams such as Mahindra Racing and the
Extreme E Championship.
Virgin Voyages has banned single-use plastics on board its ships, including straws, bottled water, other beverage bottles, condiment packets, shopping bags, food wrappers, stirrers and coffee and takeaway cups. Instead, the company emphasizes using recyclable and reusable materials across the ship.