S’Young Group Co invests in the French luxury brand EviDenS de Beauté

Founded in 2007 by Charles-Edouard Barthes, EviDenS de Beauté has been working with S’Young since 2019 to enter the doors of Sephora across China.

The Chinese owner and distributor of beauty brand S’Young Group has acquired French luxury skincare brand EviDenS de Beauté for an undisclosed sum. Barthes will remain CEO and minority shareholder, and EviDenS de Beauté will operate as an independent subsidiary with its current management team.

Founded in 2007 by Charles-Edouard Barthes, EviDenS de Beauté has worked with S’Young since 2019 to enter the doors of Sephora across China, hire actress Li Ruotong as a local ambassador, and develop marketing strategies on television and online. social networks. EviDenS de Beauté is a luxury skincare brand combining Japan’s cutting-edge cosmetic expertise with world-renowned French elegance, loved by consumers around the world for its anti-aging benefits developed specifically for sensitive skin. With a high-end positioning, the brand’s main products are between 1,000 and 3,000 CNY, offering various categories such as masks, lotions, creams, essences, sunscreens and anti-aging products. After its acquisition by S’Young, EviDenS de Beauté is ready to enter a new stage of strategic development in China while maintaining its independence and instilling a strong impetus for new successes in the global beauty market.

As the preferred Chinese partner for global beauty brands, S’Young has cooperated with more than 30 foreign brands, covering skincare, makeup, personal care, fragrance, health care and body care. men. The cooperative brands cover many countries and regions in North America, Europe and the Middle East, including French advanced laboratory brand LIERAC, Italian makeup brand KIKO MILANO, Finnish national skincare brand LUMENE skin and the prestigious perfume brand AMOUAGE. In 2019, S’Young entered into a strategic partnership with Johnson & Johnson to fully undertake the e-commerce business of 14 brands under Johnson & Johnson in the Chinese market, which proved to be a great success for Dr. Ci :Lab and Listerine. .

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