The Forever List: Grazia partners with Lyst to discover 15 future fashion classics

Grazia has partnered with fashion shopping platform Lyst to create a new industry report, The Grazia x Lyst Forever 15, ranking the most popular fashion classics using a bespoke algorithm created especially for us. By analyzing the buying behavior of more than 150 million people, the global retail platform has identified 15 pieces that are quickly becoming future classics.

Executive elegance

© Katie Bosworth

Throughout 2021, Balenciaga’s Hourglass Blazer posted an 80% out-of-stock rate. Call it our antidote to the containment closet or attribute it to the fact that this room transforms everything. The only thing that matches it? Gucci’s Brixton loafers, which have seen demand and research triple year after year.

Hourglass blazer, £ 2,150, Balenciaga; Brixton loafers, £ 575, Gucci


Valentino belt and Missoma necklace

© Katie Bosworth

Stylish accessories will last a lifetime, so it’s no wonder that Valentino’s logo belt generates over 3,000 searches per month. Likewise, demand for Missoma’s coin necklaces is also on the rise – and has been since the brand launched its collaboration with Lucy Williams in 2017.

Belt, £ 260, Valentino; necklace, £ 145, Missoma

Fancy shoes

Manolo Blahnik pumps

© Katie Bosworth

Not only are they like jewels for your feet, but Manolo Blahnik’s Hangisi blue satin heels were immortalized on film, thanks to Carrie Bradshaw in the 2008s. Sex and the city movie. Since then, their popularity has simply skyrocketed – this year they are the brand’s most purchased item.

Blue satin pumps, £ 795, Manolo Blahnik

Sweet power

Max Mara coat and Bottega Veneta bag

© Katie Bosworth

Crafted from 100% cashmere, the Max Mara coat – the most saved coat on buyers’ wish lists – is the very definition of luxury. With Bottega Veneta’s leather clutch bag, which is searched over 250 times a day on Lyst, it’s an investment, but one that will pay dividends for decades to come. This is the power dressing 2.0.

Labbro cashmere coat, £ 3,400, Max Mara at; leather clutch bag, £ 2,090, Bottega Veneta

High essentials

Khaite cardigan and Acne Studios boots

© Katie Bosworth

Thanks to Katie Holmes in 2019, it’s not since Kurt Cobain that the cardigan has had such a celebration. Khaite’s cashmere is now 90% more in demand year on year and is anything but basic. The Jensen boots from Acne Studios are enjoying similar success – they can be worn with almost anything.

Cardigan, £ 1,340, Khaite; boots, £ 420, Acne Studios

Denim All-Star

Jean Levi's 501

© Katie Bosworth

Levi’s 501 jeans may have debuted over 100 years ago, but, on average, 28 pairs have been purchased on Lyst every day this year. Super stylish, they sit on the waist with a straight leg.

501 jeans, £ 100, Levi’s

Veja, sneakers, £ 90

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Totême, Skinny cork pants with split cuffs, £ 135

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Saint Laurent, shopping bag, £ 865

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Reform, Sigmund dress, £ 248

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Belt, £ 260, Valentino

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Max Mara, Labbro cashmere coat, £ 3,400

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Khaite, Scarlet Cardigan, £ 1,340

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Manolo Blahnik, Hangisi Pumps, £ 795

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Levi's, 501 Jeans, £ 100

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Balenciaga, Hourglass Blazer, £ 2,150

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Missoma, Necklace, £ 145

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Bottega Veneta, pouch, £ 2,090

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Gucci loafers, Brixton, £ 575

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Acne, Boots, £ 420

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Rolex, watch, resale for £ 18,498

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