The Luxury Asset Club (TLAC) brings exclusivity to the metaverse
One of the largest consumer markets in the world is the luxury goods sector. Spanning every continent, the luxury goods industry often buys and sells some of the rarest and most exclusive items to shoppers.
But with this exotic car and handbag market comes an age-old problem; guaranteeing authenticity. As long as there is a market willing to pay top dollar for exclusive items, there will be people creating and selling counterfeits.
This problem, however, seems to find a solution thanks to the blockchain. It comes like the Luxury Assets Club (TLAC), a metaverse-based luxury goods community, announced the launch of the first-ever meta raffle that promises iconic prizes.
A piece of luxury
This meta raffle will see its users compete to win a 3D wearable Hublot watch signed by sports legend Kobe Bryant. It’s part of a larger offering from bluechip by the platform in which an 18k rose gold Hublot watch designed and signed by Kobe Bryant, a signed Nike Zoom VIII sneaker, and a 3D equivalent of the watch are up for grabs.
Three winning tickets will be randomly generated by an algorithm and one member will win the physical watch in the end.
The items on offer are in high demand, with Bryant-related memorabilia being some of the most valuable in the world. A portion of the raffle proceeds will also be donated to the Make-a-Wish Foundation, which Bryant was very active with during his life.
But more than offering luxury goods and a chance to do good, TLAC leverages the power of blockchain to ensure the items it offers are authenticated. Luxury brands have, for decades, developed different means to ensure that their authentic products can be spotted by buyers.
With blockchain and the use of NFTs, this process is much simpler for everyone involved.
As German Carmona, successful entrepreneur and senior advisor to TLAC explains, “As a collector of rare works of art, watches, luxury real estate and foreign vehicles, leveraging NFTs to authenticate these assets seemed like the next logical progression as the Web3 world evolves.”
welcome to the club
Luxury collectors clubs have existed in the past, but TLAC is taking that to the next level. By providing online access to users around the world, more people can easily connect with others who share their passions.
Additionally, members can pool their resources and access some of the rarest assets in the world. The assets they will access will also be properly authenticated, saving members from having to do it themselves.
“Authenticating and liquidating these rare items can be expensive and quite difficult, it was these factors that led us to create TLAC, The Luxury Asset Club, the world’s first Meta-Raffle”, Project
Co-creator Diamonte Zarba adds.
Over the next few years, we can expect to see more of these luxury clubs popping up around the world. Internet like TLAC and follow his pattern. And as some digital assets become luxury goods in themselves, the communities around them will continue to thrive.