thredUP appoints Noelle Sadler Chief Marketing Officer

OAKLAND, Calif. — thredUP (NASDAQ: TDUP), one of the largest online resale platforms for women’s and children’s apparel, footwear and accessories, today announced that Noelle Sadler has joined the company as chief marketing officer (CMO). As thredUP focuses on inspiring a new generation of consumers to think second-hand first by capturing the minds of younger generations, Sadler will apply its expertise in commerce marketing and merchandising. occasionally electronic. She is the company’s first dedicated CMO in nearly five years and will report to thredUP President Anthony Marino, who previously oversaw marketing.

“thredUP has made great strides towards our mission to inspire a new generation of consumers to think second-hand first. As we continue to shift consumer preference from new to second-hand, it is imperative that we make second-hand shopping as easy as possible and provide an enjoyable experience for the next generation of thrifters,” said Anthony Marino, president of thredUP. “Resale is taking over the modern shopper, and expertise de Noelle will help improve the customer experience and, in turn, fuel growth among younger shoppers.”

Sadler joins thredUP from online fashion retailer Lulus, where she most recently served as CMO. Previously, she held several senior marketing positions at MAC Cosmetics and co-founded Retold Recycling, a subscription clothing cleaning service. Sadler holds an MBA from IESE Business School, a Certificate in Sustainable Business Strategy from Harvard Business School Online, and a Bachelor of Fine Arts in Film and Television Production from Harvard. ‘New York University.

“thredUP is undeniably changing the way the world shops and I look forward to furthering the company’s mission. My expertise is deeply rooted in consumer marketing and merchandising, while my passion aligns closely with sustainability. and reducing fashion waste,” Sadler said. “As a client of thredUP, I am thrilled to have the opportunity to use my marketing expertise to drive awareness of the mission, enhance the client experience and build brand loyalty. I look forward to building on the amazing work by thredUP and its marketing team. already achieved.”

This spring, the company launched several marketing campaigns aimed at reaching a new thrift store audience and inspiring young consumers to embrace second-hand rather than fast fashion. These initiatives included the company’s first brand awareness campaign that saturated the Seattle market, which coincided with a climate positive concert during Coachella to raise awareness of single-use fashion waste. The company also collaborated with celebrity stylist Karla Welch during both festival season and wedding season – two of the most pointless fashion moments of the year – to help consumers dress responsibly for events without sacrificing style.

About thredUP

thredUP transforms resale with technology and is on a mission to inspire a new generation of consumers to think second-hand first. By making it easy to buy and sell second-hand, thredUP has become one of the world’s largest online resale platforms for women’s and kids’ apparel, shoes and accessories. Sellers love thredUP because we make it easy to clean out their closets and unlock value for themselves or the charity of their choice while doing good for the planet. Shoppers love shopping for value, premium and luxury brands all in one place, with up to 90% off estimated retail price. Our proprietary operating platform is the foundation of our managed marketplace and consists of distributed processing infrastructure, proprietary software and systems, and data science expertise. With resale as a service from thredUP, some of the world’s leading brands and retailers leverage our platform to deliver customizable and scalable resale experiences to their customers. thredUP has processed over 125 million unique pre-owned items from 35,000 brands across 100 categories. By extending the life cycle of apparel, thredUP is changing the way consumers shop and ushering in a more sustainable future for the fashion industry.

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